Ram Prasad Dutt, Author at Zwitch

Smart Routing for Payments: The Hidden Key to 99% Conversion in India

The difference between a good business and a great business often lies in a few crucial percentage points—especially when it comes to your Transaction Success Rate (TSR). What if we…

Why Your Business Entity Type Matters in FinTech Onboarding + Free Business Entity Checker

Payment Gateways in Healthcare: Enabling Secure Patient Billing

In a world where everything is just a tap away, why should healthcare billing be any different? For clinics, hospitals, and diagnostic labs in India, managing patient payments has traditionally…

How Payment Gateway Integration Enhances Subscription Billing Models

From OTT platforms and SaaS to fitness apps and D2C brands, an increasing number of companies are shifting towards a subscription-based model. And for good reason—it provides a predictable revenue…

How Online Payments Work in India: What Global Brands Get Wrong — and How to Get It Right

If you’re a global business looking to tap into India’s booming digital economy, you’ve likely heard the buzz. With a massive population and a rapidly digitising consumer base, India is…

Automatic Bill Payment: Streamlining Financial Operations for Modern Businesses

For a business owner, managing financial operations is like tending to a garden. You need to water every plant (pay every bill) on time for it to flourish. But what…

How to Reduce Churn Rate in SaaS and Recover Failed Payments

As a business owner in the digital age, you know that a steady stream of recurring revenue is the lifeblood of a sustainable business. Whether you’re running a SaaS platform,…

The Future is Here: Top Digital Payment Trends in India for 2025

The way India transacts is evolving at a lightning-fast pace. What was once a slow, paper-based system has transformed into a dynamic, mobile-first ecosystem. For a business owner, staying on…

Payment Gateway API Integration for Mobile Apps: Challenges and Solutions

Building a mobile app for your business is an incredible milestone. However, let’s be realistic; the true measure of success often comes down to one thing: a seamless and secure…

10 Powerful Ways to Optimize Your E-commerce Checkout with UPI

In the vibrant landscape of Indian e-commerce, every second counts. From the moment a customer clicks “Add to Cart” to the final “Order Placed,” a smooth, secure, and swift checkout…

How Payout Automation Improves Compliance and Reduces Payment Errors for Indian Businesses

In today’s fast-paced digital economy, every rupee counts, and every transaction matters. For small and medium-sized businesses (SMEs) across India, mastering payout automation isn’t just a good practice – it’s…

Ram Prasad Dutt